H2 Ventures
Brand Design Package
Helping H2 find their voice
H2 Ventures is an Australian fintech-focused venture capital firm and startup accelerator. To reflect H2's status as Australia's premier fintech investors, I created a brand identity worthy of a successful VC firm.
Liz has worked with us at H2 Ventures over the past several years - she is a talented & creative designer, a strategic thinker and a practical & thoughtful operator. Liz has played a key role in defining our company's identity and creating the unique look and feel of our brand.
Ben Heap, Founding Partner, H2 Ventures
About the Project
Client:
H2 Ventures
Year:
2014-2015
Logo Design
The logo is an impossible 3D object, representing the aim to achieve things that were once impossible; like disrupting the financial services industry. The style is inspired by the work of M.C. Escher, whose work explores the intersection of art and mathematics - just as fintech combines finance with the art of building a startup.
Style Guide
A style guide, report template, document template and presentation template were created to ensure H2 Ventures can create design materials with a consistent design style.
Presentation Template
A design template for pitch decks and presentations ensures H2 Ventures maintains a professional standard of design whenever they need to present.
Document Templates
I created document templates for various purposes. A single page template was created for flyers, and a multi-page template for longer documents such as the investment memorandum.
Business Cards
A professional first impression is assured with the clean design and high-quality printing of the business cards. A heavy weight card was used, giving the card a sophisticated, heavy feel in the hand. In addition the card features a smooth, matte finish which is pleasant to the touch, and spot gloss varnish over the logo which results in a suitable fancy finish.
Icon Set
I designed a library of icons representing a variety of business, investment and fintech concepts, for use across all of H2's communication materials.
H2 T-Shirts
In the startup community, t-shirts are a popular way to proudly identify who you work for. This t-shirt is designed with a faded, distressed look which reflects the casual dress style of many startups.
Fintech Innovators Report
In order to establish a position as thought leaders in the emerging field of Fintech, the Top 50 Fintech Innovators Report was created. I designed the 2014 PDF report for print and online distribution.
Conference Banners
Banners for use at conferences and events.