Reimagine Hillsdale

Communications Design for Community Engagement

A selection of graphics from the Reimagine Hillsdale Project including a website, a project rendering illustration, and a presentation slide

Clear and engaging community outreach

Through a series of in-person and online public events, our team gathered input from the San Mateo community to shape the future of Hillsdale Shopping Center. I supported this work with communications coordination and execution.

Client:
Gehl

Year:
2023

A colorful postcard designed to invite the community to an urban design workshop A colorful postcard designed to invite the community to an urban design workshop

Communications Management

To reach a broad cross-section of the community and ensure a high turnout at our events, it was necessary to get the word out via many different channels. I helped to plan, track, and build out a set of communications which included website updates, social media posts, emails, printed mailers, posters, display ads, and Eventbrite listings.

Two photos, the first of post-it notes on a map, the second a colorful set of posters explaining urban design ideas surrounded by a crowd of workshop participants

Workshop Design

To collect meaningful feedback from the community at our engagement events, we developed presentations, online surveys, and in-person workshop activities. I helped with workshop design (both prompts and graphics), facilitation and synthesis.

A selection of graphic design and writing samples including an Eventbrite page, an email, a display ad, and an Instagram post

Content Writing & Graphic Design

My contribution to creative for the project included both writing and graphic design support. Having the opportunity to influence both in tandem allows me to maximize clarity and beauty of my work.

More about the project and the team

Team:

  • Gehl: Urban Design & Community Engagement
  • Plan to Place: Digital Engagement Support
  • Singer Associates: Communications Distribution Support

I was part of Gehl's urban design and community engagement team. I helped manage communications, collaborate with agency partners, and develop written content and graphics for the project. The team provided support with urban design expertise, illustration and graphic design.